100 Women in Finance Visual System
Founded in 2001 by a core group of 100 high-powered female members, 100 Women in Finance has since grown to 150 times ofits original size and is lobbying for women in the field in 21 locations worldwide.
While going through a naming makeover, 100 Women in Finance (previously known as 100 Women in Hedge Funds) sought out the expertise of our team to give the 15 year old organization a comprehensive visual transformation. Our work began with the redesign of their iconic logo, resulting in a new mark that is inspired by its predecessor but brings 100 Women’s core values to the foreground. Powerful, connected, and dynamic, the new logo allows the organization’s branding to be more vibrant and more impactful across a broad range of materials.
In addition to a comprehensive identity system, our work to-date has included an overhauled, fully responsive, WordPress-driven website, along with a full suite of custom stationery items, certificates, presentation materials, marketing collateral, signage, environmental graphics, swag, and social media graphics. Phew. All designed to maximize the simplicity and strength of the new logo system in each unique application.
In celebration of its new name and new look, the 100 Women in Finance leadership team rang the opening bell at the New York Stock Exchange on the morning of December 14, 2016. Amidst fanfare, cheer, and a roomful of beautiful new graphics.