Project News

This Is What Sociology Looks Like

October 4, 2011

Sketching and brainstorming are essential to any creative process, but can oftentimes also trigger ideas that reach beyond the scope of a given assignment. That is precisely how the concept for WW Norton’s “Introduction to Sociology” poster was born. As we were discussing ideas for a series of information graphics for the eighth edition of the textbook, our sketches included some rough visualizations of the “interconnectivity” between the book’s different concepts and the sociologists that explored them. These sketches ultimately led to the design of a full-blown diagram to accompany the book, which also functions as an illustrative study guide, providing students with a visual representation of the textbook’s table of contents, organized by theme and subject. Check out our full case study for an in-depth look and to find out how to request a free poster.