When asked near the end of his life what his first act would have been had he ever ruled the Chinese empire, Confucius answered: “I would rectify the language, and make words mean what they are supposed to mean again. What is said is not what is meant… and what must be done remains undone.”
Seems that 2,500 years later, this challenge is as crucial as ever. It is also the inspiration for SVA Design for Social Innovation’s recently-published digital literary journal – The Understatement: Thoughts on the state & practice of social design. Design & development by Kiss Me I’m Polish.