Kiss Me I'm Polish LLC

You May Ask Yourself

Conley_covers01050403020706 copy
PreviousNext

We’ll be the first to admit that college textbooks aren’t always at the top of our “favorite things to read” list – but sometimes, just sometimes – you strike gold. Which is exactly what happened when we signed on with WW Norton to redesign the third edition of You May Ask Yourself by Dalton Conley.

Part of the reason being that, in addition to designing the interior and cover, we created a series of short paradox animations to highlight the central theme covered in each chapter. The videos, which were animated by the masterful hand of Aaron Hughes and scored by Kevin Scott, are narrated by the author and feature a friendly cast of hand-drawn characters, custom storyboards, and plenty of LOLs.

Seriously – we’ve literally Laughed Out Loud SO many times while working on these. To see what we’re talking about, watch the first animation about Social Stratification here.

  • Art Direction + Illustration
  • Editorial Design + Layout
  • Motion Design + Animation

 

See also:

Our design of WW Norton’s Sociology information graphics

 

The most fun I've ever had on a collaborative project was working with KMIP on the design and animations for this textbook. Their genius at visual representation of complex concepts and data along with their edgy style is a primary reason the book reaches its dual audience of professors and 18 year-old college students. It's a tough design assignment to please both those groups, the team came through with flying colors (and sounds).”

– Dalton Conley, Sociologist and Professor at NYU

Featured Projects
American Buffalo
American Government
Amnesty International
Atlantic Monthly
Built by Wendy
Candy from Strangers
Catchafire
ChallengePost
Chocolate Bar
Cooper Union
Deitch Projects
Experience Music Project
Fischerspooner
Five Borough Farm
Free Agents
GOOD + Gates Foundation
GOOD.is
GRAMMY Brand
Hayden Planetarium
Japan Society 100 Years
Japan Society.org
Knight News Challenge
MoMA: de Kooning
MoMA: Louise Bourgeois
National Geographic
NEA Jazz in the Schools
Norton Sociology
Pelham Art Center
Refinery 29
SEW U
Various Business Cards
Various Logotypes
Water for People
We The People
You May Ask Yourself
Full Client List