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Atlantic Monthly

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The April 2012 issue of The Atlantic Monthly magazine explored all things money; and amidst articles about Ben Bernanke and Don Johnson (the man who broke Atlantic City), readers came upon a double-page spread titled, “How We Spend.” This article, the first in a series of KMIP’s collaborations with The Atlantic’s editorial team, compares patterns of U.S. consumer spending across nine categories, over the last sixty years. Based on research by Georgetown University’s senior economist Stephen J. Rose, our design set out to distill the intricacies of a multiple complex data sets in a simple and visually engaging spread. By focusing on the data’s key attributes and presenting what, in essence, are relatively simple charts – the resulting information graphic is an accessible, playful comparison of what could have otherwise been an opaque set of convoluted numbers.

Since the publication of this issue, our team has continued to work with The Atlantic on a series of special features, including a full-spread map charting the globe-trotting science of moviemaking in “How To Make a Hollywood Hit” (May 2012); a 13-page illustrated package for the most recent Big Ideas issue focusing on topics such as banning gasoline, abolishing the secret ballot, and the benefits of introverted employees (July / August 2012); and our latest – a four-page feature on the American education system (October 2012).

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