In the Fall of 2007, the National Recording Academy launched a high-end fashion and merchandising collection celebrating the unique intersection of fashion and music. A not-for-profit organization, the Recording Academy is dedicating a portion of sales from GRAMMY Brand merchandise to fund its many music and artist assistance programs such as Music Cares and GRAMMY In The Schools.
The GRAMMY Brand style guide, the collection’s creative foundation, was developed over a 9-month period by Kiss Me I’m Polish, in collaboration with LA-based writer, Justin Jorgensen. Inspired by the energy and emotion of music in all of its forms, the comprehensive 130-page guide of logos, patterns, emblems, art, taglines, and borders uses the familiar five-lines of musical notation as a common thread linking together the entire visual system; a system which can be incorporated into any product from iPod cases to clothing, to leather accessories. Having already appeared on-air and on-stage at the 49th Annual GRAMMY Awards, GRAMMY Brand designs debuted on designer goods in stores throughout the U.S. in the Fall of 2008.
- Branding + Identity
- Art Direction + Design
- Graphic Production