In late 2010, Kiss Me I’m Polish was tasked with designing the new edition of one of WW Norton’s most successful political science textbooks, American Government: Power and Purpose. Having been on the market for over a decade, the publisher was ready to step things up a notch with the twelfth volume. In addition to a complete front-to-back overhaul of the book’s layout, our team conceptualized and executed a suite of sixteen information graphics aimed at encouraging students to use quantitative political data within an analytical framework. Entitled “Analyzing the Evidence,” these full-spread features focus on the most current science behind the political phenomena explored in each of the textbook’s chapters. The infographics appear throughout the book, as well as in interactive PowerPoint slide decks for professors to use in the classroom.
Political science is a serious field. So while we wanted to have fun with the design, the book needed to be fitting of both its subject matter and its audience – intelligent, sophisticated and critical, but at the same time bold, contemporary and accessible. Hence we sought inspiration from a myriad of visual sources – from classic Americana, to government forms, to medical laboratory documents – all of which were distilled into an overarching visual system that is at once simple and elegant, but with hints of the assorted visual narrative it was borne out of.
Find out more by visiting WW Norton: American Government: Power and Purpose.
- Art Direction + Design
- Information Graphics